A media kit is your digital portfolio that showcases your social media presence, audience demographics, and content performance. It’s an essential tool for pitching to brands and negotiating sponsorships.
What is a Media Kit?
Your media kit is a professionally designed page that displays:
Your profile information and bio
Social media statistics (followers, engagement rates)
Audience demographics
Featured content highlights
Past campaign performance
Contact information
Creating Your Media Kit
Step 1: Start a New Media Kit
Go to Media Kits in the navigation
Click Create Media Kit
Enter a title for your media kit
Click Create
Step 2: Add Your Profile Information
Click Edit Profile on your media kit
Add or update your Avatar, Name, Bio, Location, and Categories
Step 3: Connect Your Social Accounts
Your media kit automatically displays statistics from your connected social accounts including follower counts, average engagement rates, and recent growth trends.
Step 4: Add Highlights
Highlights are featured content pieces that showcase your best work:
Click Add Highlight
Choose content from your connected accounts or enter a URL
Add a caption explaining why this content performed well
Click Save
Best practices: Choose 3-6 best-performing posts, include variety, feature recent content within the last 6 months.
Customizing Your Media Kit
Branding & Colors
Click Customize on your media kit
Choose Primary Color, Header Style, and Font Style
Click Save Changes
Recommended image sizes:
Header image: 1200 x 400 pixels
Logo: 200 x 200 pixels
Avatar: 400 x 400 pixels
Publishing Your Media Kit
Draft vs. Published:
Draft - Only you can see the media kit
Published - Anyone with the link can view it
To publish, click Publish, confirm, and copy your shareable link.
Your media kit’s URL is generated automatically from its title (influencekit.com/wwm/your-title) — copy it anytime with the link/clipboard button on the media kit.
Sharing Your Media Kit
Use your public URL in email pitches, social media bios, your website, and rate card documents.
You can also download as PDF for email attachments and offline presentations.
Tracking Views
See who’s viewing your media kit by clicking Analytics to view total views, views over time, and link copies.
Media Kit Best Practices
Do:
Update regularly - refresh stats and highlights monthly
Be authentic - represent your true audience
Show range - include different content types
Highlight ROI - showcase campaign results
Keep it concise - brands should understand you in 30 seconds
Don’t:
Inflate numbers
Use old content
Overcrowd with too many highlights
Forget contact info