Competitive Intelligence gives you a window into your competitors' influencer strategies. See which creators are partnering with competing brands, how much reach those partnerships generate, and find opportunities to recruit proven influencers for your own campaigns.
What You Can Do
Track competitors by adding their brand handles (e.g., @hiltonhotels, @hyatt)
Discover influencers who are actively working with those competitors
See performance data including reach, engagement, and mention frequency
Invite influencers directly into your InfluenceKit campaigns
How It Works
Competitive Intelligence scans social platforms to identify influencers who are creating sponsored content or brand mentions for the competitors you track. Results are compiled into an easy-to-browse discovery table where you can filter, sort, and take action.
The Dashboard
When you open Competitive Intelligence, you'll see three main areas:
Insights Banner — A summary at the top showing the total number of influencers found across all tracked competitors, plus a highlight of the top-performing influencer by reach.
Competitor Cards — Each competitor you track gets a card displaying:
Number of influencers found working with that brand
Total combined reach of those influencers
Count of currently active influencers
Influencer Discovery Table — A detailed table listing every influencer found, with columns for:
Influencer name and handle
Platform (Instagram, TikTok, YouTube, etc.)
Which competitor they're associated with
Reach
Engagement
Number of mentions
Last seen status
An Invite button to bring them into your workflow
Getting Started
To start using Competitive Intelligence:
Navigate to Competitive Intelligence in your InfluenceKit dashboard.
Click Add Competitor and enter a brand's social media handle.
InfluenceKit will begin scanning for influencers associated with that brand.
Review the results in the discovery table and invite influencers who look like a good fit.
💡 Tip: Start with your 2–3 closest competitors. You can always add more later as you refine your strategy.