InfluenceKit’s Influencer Discovery helps you find and evaluate creators for your campaigns. Search across platforms, analyze audience data, and save influencers for future collaborations.

Basic Search

Enter keywords (e.g., “travel blogger”), hashtags (e.g., “#veganfood”), or a username in the search bar.

Advanced Filters

Click Filters to refine by:

• Tags - narrow to creators carrying one or more of your own saved-list tags

• Location - type a city, region, or country

• Followers - a set of follower-count ranges, computed from your current results

• Reach - a set of average-impressions ranges, same idea as Followers

• Engagement Rate - a set of engagement-rate ranges

• Audience Fit - available on plans with Audience Match; filters to creators whose audience scores above a threshold match for your brand

• Category - the content categories actually present in your current results, with a count next to each

• Promotes Category - Creators whose link-in-bio storefront features a product category like Beauty, Skincare, Fashion, or Home. This filters by what a creator actually sells or affiliates, not just what they post about.

• Promotes Brand - Creators already promoting a specific brand’s products through their storefront. Useful for finding creators who back a competitor or a good complement to your brand.

Each creator in your results carries a small platform badge next to their name, so you can see which platforms they’re active on without opening the profile.

AI-Powered Search

Use natural language queries like:

• “Mom influencers in Texas who post about organic food”

• “Male fitness creators with high engagement on TikTok”

Each profile shows:

• Basic Info - Photo, name, bio, location, website, contact email

• Platform Stats - Followers, following, posts, account age. YouTube creators show subscribers, views, likes and shares instead, since that’s how YouTube reports a channel.

• Engagement Metrics - Engagement rate, avg likes, avg comments, avg views. Engagement rate is measured against followers on most platforms and against views on YouTube, and is compared to other creators on the same platform at a similar follower count.

• Audience Demographics - Age, gender, location, language breakdown

• Content Analysis - Categories, hashtags, posting frequency, top posts

• Brand Mentions - Previous sponsored posts and partnerships

• Products They Promote - The individual products from the creator’s link-in-bio storefront, with photos, the product brand, and the retailer each links to. Shown alongside their brand partnerships.

On a creator’s profile, the Brand partnerships and Products they promote tabs show what the creator is actively selling. We read their link-in-bio storefront (Linktree and similar), pull out each product, and identify the real brand behind it: the label on the product itself, not the store it links to. Use it to confirm a creator already works with brands like yours before you reach out.

View saved influencers by going to the Saved tab, filter by tags, and add team reactions for collaborative evaluation.

Where saved influencers come from

Your Saved tab collects creators from two places:

• Discovery - anyone you save from search or vetting.

• Campaigns - creators are added automatically when they accept an assignment invite, so everyone you work with is on the list without you saving them by hand.

Either way, once a creator has connected their accounts their row fills in with followers, reach and engagement rate, and you can add them to a list or invite them to another assignment.

Organize creators into lists

The row of buttons at the top of the Saved tab is your lists. All creators is everyone you’ve saved; each list beside it is a subset you’ve grouped yourself — a shortlist for a launch, the creators you’ve already reached out to, or the picks for one client. The number on each button is how many creators are in it.

• Click a list to filter the roster to it. Click All creators to go back.

• Click New list to create one. Give it a name and pick an icon.

• Hover the list you’re viewing and click the pencil to rename it or change its icon.

To put creators in a list, tick their checkboxes in the roster, choose the list from the Add to list dropdown that appears, and click Add.

If your plan includes Pitches, selecting a list that has creators in it also gives you a New pitch button, which turns that list into a shareable page you can send to a client.

Group, sort and filter your saved influencers

Once you’ve saved a few creators, use the controls above the list to organize them:

• Tags - filter the roster to creators carrying one or more tags. The button shows how many tags are active, and each active tag appears as a chip above the roster that you can click to remove.

• Group by - Recently updated (the default flat list), Month, Campaign, or Influencer. Grouping by month or campaign also adds a Period filter (All time, This year, This quarter, This month) to narrow the view.

• Sort - Most recent, Performance (impressions + engagements), or Influencer name. Reorders creators within each group.

Filing someone you’re already working with

Open a creator’s page inside a campaign (Influencer Hub → your campaign → the influencer) and you’ll find a Saved list panel in the sidebar. It shows the same My Lists panel as the Saved tab:

• Click a list to add the creator to it. If they weren’t on your Saved list yet, this adds them.

• + creates a new list (name, icon, description).

• The pencil on a row renames that list or changes its icon.

The panel’s summary tells you where they stand at a glance: Not saved, Saved, or how many lists they’re in.

Add to Saved List also sits on a creator’s full profile, next to Influencer Report.

To store an email for a saved creator, open their profile and click Edit, then fill in Contact email. You can edit their name, tags, and notes on the same form.

The address shows on their profile next to their handles. Hover it for the source:

• Added manually - the email you typed in

• From connected profile - the business email the creator publishes on their connected account

If both exist, the one you typed in wins.

Open an influencer’s profile and click the Related tab. It loads a list of similar influencers automatically — there’s no separate button to click. If discovery is enabled on your plan, a Find More Influencers button on that tab takes you back to the full search.

Effective Searching:

• Start broad, then narrow with filters

• Try different keyword variations

• Use AI search for complex queries

Evaluating Influencers:

• Check engagement rate vs follower count

• Review recent content quality

• Verify audience demographics match your target

• Look at previous brand partnerships

Building Your List:

• Tag saved influencers by campaign

• Add detailed notes

• Use reactions for team alignment