InfluenceKit’s Influencer Discovery helps you find and evaluate creators for your campaigns. Search across platforms, analyze audience data, and save influencers for future collaborations.

Basic Search

Enter keywords (e.g., “travel blogger”), hashtags (e.g., “#veganfood”), or a username in the search bar.

Advanced Filters

Click Filters to refine by:

• Platform - Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter/X, Threads

• Audience Size - Nano (1K-10K), Micro (10K-50K), Mid-tier (50K-500K), Macro (500K-1M), Mega (1M+)

• Location - Country, Region, City

• Demographics - Audience age, gender, location

• Content Categories - Beauty, Fashion, Fitness, Food, Travel, Lifestyle, Tech, Parenting

• Promotes Category - Creators whose link-in-bio storefront features a product category like Beauty, Skincare, Fashion, or Home. This filters by what a creator actually sells or affiliates, not just what they post about.

• Promotes Brand - Creators already promoting a specific brand’s products through their storefront. Useful for finding creators who back a competitor or a good complement to your brand.

• Engagement - Minimum engagement rate, average likes, average comments

AI-Powered Search

Use natural language queries like:

• “Mom influencers in Texas who post about organic food”

• “Male fitness creators with high engagement on TikTok”

Each profile shows:

• Basic Info - Photo, name, bio, location, website

• Platform Stats - Followers, following, posts, account age

• Engagement Metrics - Engagement rate, avg likes, avg comments, avg views

• Audience Demographics - Age, gender, location, language breakdown

• Content Analysis - Categories, hashtags, posting frequency, top posts

• Brand Mentions - Previous sponsored posts and partnerships

• Products They Promote - The individual products from the creator’s link-in-bio storefront, with photos, the product brand, and the retailer each links to — shown alongside their brand partnerships

On a creator’s profile, the Brand partnerships and Products they promote tabs show what the creator is actively selling. We read their link-in-bio storefront (Linktree and similar), pull out each product, and identify the real brand behind it — the label on the product itself, not the store it links to. Use it to confirm a creator already works with brands like yours before you reach out.

View saved influencers by going to Saved Influencers, filter by tags, and add team reactions for collaborative evaluation.

Effective Searching:

• Start broad, then narrow with filters

• Try different keyword variations

• Use AI search for complex queries

Evaluating Influencers:

• Check engagement rate vs follower count

• Review recent content quality

• Verify audience demographics match your target

• Look at previous brand partnerships

Building Your List:

• Tag saved influencers by campaign

• Add detailed notes

• Use reactions for team alignment