A contest ranks influencers based on their performance during a campaign. Influencers can see their standing in real-time, driving engagement and content quality.
Contest Types
By Deliverables - Rank influencers by the number of deliverables they create (most Instagram posts, most TikTok videos, most overall content pieces).
By Performance - Rank by content performance metrics (most impressions, most engagements, highest engagement rate, most video views).
By Platform Diversity - Reward influencers who post across multiple platforms.
Creating a Contest
Step 1: Set Up the Contest
Open your campaign
Click Create Contest
Enter contest details: Name, Description, Start Date, End Date
Step 2: Define Ranking Criteria
Single Metric: Choose one metric to rank by (impressions, engagements, engagement rate, number of deliverables)
Weighted Score: Combine multiple metrics with percentages
Step 3: Configure Prizes
1. Click Add Prize
2. Set the rank(s) that win (1st, 2nd, 3rd, Top 5, All participants)
3. Describe the prize (cash bonus, product bundle, featured on brand page)
4. Repeat for additional prizes
Step 4: Set Rules
Eligibility: Must complete assignment requirements, minimum deliverables, post within date range
Exclusions: Exclude specific users or content types if needed
Tie Breakers: Define how ties are resolved
Managing Active Contests
Contest Dashboard shows:
Leaderboard (current rankings)
Participants
Progress (days remaining)
Prize distribution
The leaderboard updates as new deliverables are added and statistics refresh. Influencers can see their current standing in real-time.
Influencer Experience
When part of a contest, influencers can view:
Their Standing: Current rank, score, and points behind leader
Leaderboard: Top performers, other participants, and prize tiers
Progress: Days remaining and what they need to catch up
Contest Best Practices
Fair Competition:
Base rankings on metrics influencers can control
Consider follower size differences (use rates, not raw numbers)
Communicate rules clearly and don't change mid-contest
Clear Communication:
Explain how scoring works
Update participants on standings
Announce winners publicly
Ending a Contest
When the contest ends, final scores are calculated, rankings are finalized, and winners are determined. To announce winners, go to the completed contest, click Announce Winners, customize the announcement, and send via in-app notification, email, or both.