Not all coverage comes from influencers. A campaign often pulls in a press mention in the local paper, a podcast appearance, a partner blog write-up, or a journalist’s piece on a trade site. You can track all of that inside the same campaign as your influencer deliverables, and it’ll render in the same report.

This is useful for DMOs and trade orgs that report on combined earned media, agencies that want one rolled-up campaign view for a client, and any brand running press + creator activations side by side.

Open the campaign and go to the Deliverables tab. Under Links, paste the URL into the Deliverable URLs or Names field and click Add. You can paste several at once, one per line.

InfluenceKit looks at each URL and infers the deliverable type from the domain. Instagram, TikTok, YouTube, podcasts, newsletters, and the rest get their own card style. Anything we don’t recognize as a known platform gets treated as an Article card. That’s the right home for:

After you click Add, each new URL appears below the form as its own card.

Click Preview & edit on a card and use the Title field to set a label that reads well in the report. Good titles read like the kind of caption a stakeholder would write next to a clipping:

This is what shows up under the icon in the public report, so make it descriptive.

Most non-influencer coverage doesn’t have a public stats API for us to pull from, so you’ll typically fill in the numbers yourself.

Under Custom Statistics, click Add Statistic, pick or type the metric name (Impressions, Views, Plays, Downloads, Listens), and enter the value. You can add as many metrics per card as you need. These show up on the report and roll into the campaign totals.

For Article cards specifically, we’ll often pre-fill an Impressions estimate from public traffic data for the publication. The number is always editable — replace it whenever you have a more accurate figure (a media-kit rate sheet, an analytics dashboard, or a direct number from the publisher).

In the public report view, every deliverable in the campaign renders in the same grid, regardless of platform. A creator’s Instagram post sits next to the chronicle article, the partner blog, and the podcast — each with its own icon, title, link, and stats. There’s no separate section for press vs. influencer; it’s one campaign, one report.

If you want to filter the view to one type of coverage, the Filter control at the top of the report lets the reader narrow by platform.

You’ll see Article cards used both for journalist coverage and for partner blog posts. The card type (“Article”) describes the format, not who wrote it. Use the title field to tell your reader who the source actually was.