InfluenceKit lets you track the performance of your content across multiple platforms, using deliverables. When you enter a deliverable with a URL, and connect the relevant external account, InfluenceKit will automatically collect metrics for that content.
Here's what the different metrics are for each platform we support:
Google Analytics
Pageviews - The number of times this page was loaded (impressions)
Total time on page - the aggregate amount of time visitors spent on this page (time spent)
Shares - the number of times this page was shared on social platforms (engagement)
Average time on page - the average amount of time each visitor spent viewing this page (time spent)
Instagram Posts, Reels, Videos and IGTV (Instagram TV)
Impressions - the number of times this post was shown to any user (impressions)
Engagements - the number of likes, comments, and saves on this post (impressions)
Reach - the number of unique users who saw this post
Video Views (IGTV and videos) - the number of times the video was viewed
Instagram stats do not include stats from boosted posts. So any impressions, engagements, or reach that result from a boost will not be reflected in InfluenceKit. You can add those boosted stats manually, without affecting the automatically updated stats.
Instagram Stories
Impressions - the number of times this post was shown to any user (impressions)
Unique Impressions - the number of unique users who saw this post
Replies - the number of replies the story received
NOTE: Instagram does not provide metrics for link clicks or stickers on stories. This is a limitation they have chosen to impose. If they change their policy and start offering these metrics, we'll add them ASAP. In the meantime, you can always add those metrics manually.
Story re-shares are not supported (you must be the original creator of the story in order for stats to work)
Impressions - the number of times this post was shown to any user (impressions)
Reach - the number of unique users who saw this post
Post clicks - the number of times people clicked on anywhere on this post without generating a story (engagement)
Comments - the number of comments on this post (engagement)
Shares - the number of times this post was shared (shares)
Reactions - the number of reactions (like, love, wow, haha, sorry, anger) on this post (engagement)
Video views - the number of times this video was viewed (engagement)
Facebook Stories are not yet supported. You can add these manually.
Note: we cannot pull stats for pins posted to group boards which are owned by someone else, or stats from re-pins.
Saves - the number of times this pin was saved (engagement)
Pin Clicks (previously called "Closeups")
Outbound Clicks (previously called "Clickthroughs")
Comment count - the number of comments this pin received (engagement)
Repin count
Impressions - the number of times this pin was seen by users (impressions)
Video views (video pins)
Avg. View Time (video pins)
YouTube
View count - the number of times this video was viewed (impressions)
Likes - the number of users who 'liked' this video (engagement)
Comments - the number of comments left on this video (engagement)
Time watched - the amount of time users spent watching this video (time spent)
Why are YouTube stats not aggregated alongside other platforms?
YouTube's API Terms of Service do not allow us to include YouTube data in aggregated stats, and also prevents us from including any YouTube data on exported (PDF) reports. This means we have to break YouTube video stats out separately (more details here), and hide them when exporting PDFs.
LinkedIn stats are available only from posts published to LinkedIn pages. Stats for posts on personal profiles are not available.
Impressions - the number of times this post was seen
Shares - how many times the post was shared on LinkedIn
Likes - how many times the post was liked
Clicks - how many times a link within the post was clicked
Comments - the number of comments that have been added to the post
Twitch
Twitch stats are available for videos. The only stat currently supported is:
View count - the number of times this video was viewed
Mailchimp, Campaign Monitor, ConvertKit and other email platforms
Unique opens - the number of times this email was opened (impressions)
Clicks - the number of any link within this email was clicked (engagements)
Bitly Shortlinks
Clicks - the number of times this shortlink was clicked (engagement)
Impressions - the number of times this tweet was seen
(NOTE: Twitter only provides impressions during the first 30 days after a tweet is posted)Retweets - the number of times this tweet was retweeted (engagement)
Favorites - the number of times this tweet was favorited (engagement)
TikTok
Views - the number of times the TikTok video was viewed
Engagements - the number of likes, comments, and shares for the video
Omny Studio
Downloads - the total number of times the episode was viewed
Reach - the number of impressions over the last 30 days
Transistor
Total Downloads - (impressions) from last three years through now