I want to highlight a new InfluenceKit feature – Report Benchmarks – that we hope will help you turn raw data into insights you can use to rock your campaigns this year.
Check out the 6-minute walkthrough video below to learn:
How your campaigns compare to what we're seeing across InfluenceKit
Which platforms are driving the most impressions, and the highest engagement
Who's over (and under) performing on your influencer campaigns
Report Benchmarks are included on our Standard and Professional Plans. If you're on the Starter plan, you can add this feature as part of our IK+ add-on.
Overview
Report Benchmarks provide a deeper understanding of how your campaign content is performing. It includes metrics like CPM, CPV and CPE as well as various breakdowns of impressions and engagements by channel, and influencer.
With Report Benchmarks, you can see how your campaigns compare to what we're seeing across all InfluenceKit customers. Our goal is to give you a better understanding of your campaigns, and give you ideas of where you can make improvements.
Finding the Benchmarks Report
The 'Benchmarks' report is easy to access; it's a button at the top of any report.
Metrics Provided in the Benchmarks Report
The Benchmarks Report includes:
CPM
CPV
CPE
Engagement rate
(For us to show ROI metrics like CPM, you must first enter assignment rates for your influencers)
The report also offers breakdowns of impressions and engagements by channel, and by influencer.
The charts below will show you which influencers have the best engagement, impressions, and other ROI metrics.
Report Benchmarks are not shareable or exportable at this time.