Creating your own reports on InfluenceKit, even if a brand hasn't invited you to do so, is a powerful way to showcase your impact and professionalism. Let us walk you through how to take the initiative and set yourself apart from the competition:
Why Create Your Own Reports?
Demonstrate Value to Brands:
By proactively creating reports, you can showcase the performance of your content to potential brand partners. This data-driven approach helps you stand out by providing clear evidence of your influence and the results you can deliver. It lets potential brand partners know what they can expect.
Build Your Portfolio:
Having a collection of reports ready demonstrates your ongoing success in past campaigns. This portfolio can be a key asset when negotiating future collaborations, helping brands see the tangible value of working with you.
Monitor Your Own Performance:
Regularly creating reports allows you to track the growth and performance of your content over time - even if your content isn’t specifically sponsored. This can help you understand what types of content resonate most with your audience, guiding your strategy for future posts.
Enhance Your Professionalism:
Providing a report without being asked shows that you’re organized, results-oriented, and committed to transparency. Brands appreciate influencers who take the initiative to track and present their impact clearly.
How to Create Your Own Report
Set Up a Report in InfluenceKit:
Log in to your InfluenceKit account and click on “My Reports.” Even if you’re not working with a specific brand, you can set this up as a personal project or categorize it by the type of content (e.g., a new blog series or an Instagram story campaign).
Click “Get Started,” and give your report a name.
Add Your Deliverables:
Once the campaign report is created, manually add your content deliverables. These could be posts, stories, videos, or blog articles that you want to track. Make sure to include the relevant details such as publish dates and any associated hashtags or links.
Connect Your Social Media Accounts:
Ensure your social media accounts are connected to InfluenceKit. This allows the platform to automatically pull in the performance data for the content you’ve added. If your social media accounts are already connected, you can skip this step.
Customize and Review Your Report:
After the data is gathered, InfluenceKit will generate a report. You can customize this report to highlight the metrics that are most relevant to you or the brands you’re targeting. Add any additional insights or context that might be valuable.
Use the Report for Outreach:
Once your report is finalized, use it as part of your outreach to potential brands. Include it in your media kit, email pitches, or during negotiations to demonstrate your content’s impact.
Continually Update and Refine:
As you create more content, we encourage you to create new reports! This ongoing process helps you stay prepared for new opportunities and keeps your portfolio up to date.
By taking the initiative to create your own reports, you position yourself as a proactive, transparent, and data-driven influencer, ready to show brands the value of your work. This approach not only strengthens your current collaborations but also opens doors to new partnerships.