When a creator links to your website with UTM tags, InfluenceKit shows you how much traffic — and how much revenue — that link drove, pulled straight from your own Google Analytics. There’s nothing to configure: it works automatically once you’ve connected Google Analytics and you have a relationship to the deliverable.
For brands & agencies
What you’ll see
On a creator’s report, any link-type deliverable that points to your website with UTM parameters shows two headline numbers pulled from your Google Analytics 4 (GA4) property:
Sessions — visits that arrived through that specific link. This is the card’s headline number.
Revenue — the value of on-site purchases those visits drove. It appears as a second tile whenever it’s above zero.
Hover over the card and you’ll see the full path those visitors took — the GA4 ecommerce funnel behind the Sessions number:
Users — the number of people behind those sessions
Add to Cart — visits that added a product to the cart
Checkouts — visits that began checkout
Purchases — completed on-site purchases
Only the stages with activity appear, so a link that drove traffic but no sales simply shows Sessions and Users. Every number reflects only the traffic that matched the creator’s UTM tags, so you can compare creators side by side and see which links actually moved the needle.
These are Google’s standard ecommerce metrics — add-to-cart, checkout, purchases, and purchase revenue — so they mean the same thing on every GA4 property, and Revenue reflects real completed purchases rather than sign-ups or other goals.
How to turn it on
There is no attribution setting to flip. Two things simply need to line up:
You’ve connected Google Analytics. Connect the Google account that owns the GA4 property for the website the creator linked to. See Connecting Your Accounts for the steps. InfluenceKit matches your GA4 property to a deliverable by comparing the property’s website to the link’s domain — so the property has to cover the site the creator sent traffic to.
You have a relationship to the deliverable. Either the creator shared a report containing that deliverable with you, or the deliverable is part of a campaign you run in InfluenceKit. That relationship, plus the fact that you own the matching GA property, is what lets InfluenceKit read the traffic on your behalf.
Once both are true, the numbers appear the next time the report’s stats refresh. You don’t link anything to a creator or a campaign manually.
Your data stays yours
Every number you see is pulled from your own Google Analytics property and is visible only to you. If several brands appear on the same creator’s report, each brand sees only the figures from their own GA — never another brand’s, and never a combined total. The creator’s own view of their report is unaffected.
Why do I see sessions but no revenue?
This is the most common question, and it’s usually expected behavior, not an error. Revenue only appears when a purchase completes on your site and GA4 records its value. So a link can drive plenty of sessions — even add-to-carts — but still show no revenue when:
The sale completes off your site — for example on Amazon or another retailer. GA4 only sees sessions and purchases on the property you connected, so a click that converts elsewhere won’t carry revenue here.
Sales run through a discount or affiliate code that your store tracks separately from GA4 ecommerce.
Your GA4 purchase events aren’t tagged with a value, or ecommerce tracking isn’t set up on the property.
Because these numbers come straight from your GA4 setup, the fix — if you want revenue and the funnel stages to appear — lives in your Google Analytics configuration, not in InfluenceKit. Attribution follows GA4’s last-click model: a session is credited to the source that brought that particular visit.
For creators
To make your link eligible for attribution, add a link (URL) deliverable whose link carries UTM tags pointing at the brand’s site. At minimum include a utm_source; you can also add utm_medium, utm_campaign, utm_content, and utm_term.
A common pattern is one landing page with a unique UTM per creator — for example utm_source=nicole — so the brand can tell each creator’s traffic apart. InfluenceKit matches your UTMs to the brand’s GA4 data on a per-session basis, case-insensitively, matching exactly on each UTM present in your link. You don’t need to connect Google Analytics yourself: the brand sees the attributed numbers from their own account, and your report view is unchanged.
Related
Metrics Glossary — definitions for sessions, attributed revenue, and more
Connecting Your Accounts — how to connect Google Analytics