InfluenceKit lets you track the performance of your content across multiple platforms, using deliverables. When you enter a deliverable with a URL, and connect the relevant external account, InfluenceKit will automatically collect metrics for that content.

Here's what the different metrics are for each platform we support:

Google Analytics

  • Pageviews - The number of times this page was loaded (impressions)

  • Total time on page - the aggregate amount of time visitors spent on this page (time spent)

  • Shares - the number of times this page was shared on social platforms (engagement)

  • Average time on page - the average amount of time each visitor spent viewing this page (time spent)

Instagram Posts, Videos and IGTV (Instagram TV)

  • Impressions - the number of times this post was shown to any user (impressions)

  • Engagements - the number of likes, comments, and saves on this post (impressions)

  • Reach - the number of unique users who saw this post

  • Video Views (IGTV and videos) - the number of times the video was viewed

Instagram stats do not include stats from boosted posts. So any impressions, engagements, or reach that result from a boost will not be reflected in InfluenceKit. You can add those boosted stats manually, without affecting the automatically updated stats.

Instagram Stories

  • Impressions - the number of times this post was shown to any user (impressions)

  • Unique Impressions - the number of unique users who saw this post

  • Replies - the number of replies the story received

NOTE: Instagram does not provide metrics for swipe ups or clicks on stories. This is a limitation they have chosen to impose. If they change their policy and start offering these metrics, we'll add them ASAP. In the meantime, you can always add those metrics manually

Story re-shares are not supported (you must be the original creator of the story in order for stats to work)

Instagram Reels

Not yet supported. You can add these manually.

Facebook

  • Impressions - the number of times this post was shown to any user (impressions)

  • Reach - the number of unique users who saw this post

  • Post clicks - the number of times people clicked on anywhere on this post without generating a story (engagement)

  • Comments - the number of comments on this post (engagement)

  • Shares - the number of times this post was shared (shares)

  • Reactions - the number of reactions (like, love, wow, haha, sorry, anger) on this post (engagement)

  • Video views - the number of times this video was viewed (engagement)

Facebook Stories are not yet supported. You can add these manually.

Pinterest

Note: we cannot pull stats for pins posted to group boards which are owned by someone else, or stats from re-pins.

  • Saves - the number of times this pin was saved (engagement)

  • Pin Clicks (previously called "Closeups")

  • Outbound Clicks (previously called "Clickthroughs")

  • Comment count - the number of comments this pin received (engagement)

  • Repin count

  • Impressions - the number of times this pin was seen by users (impressions)

  • Video views (video pins)

  • Avg. View Time (video pins)

YouTube

  • View count - the number of times this video was viewed (impressions)

  • Likes - the number of users who 'liked' this video (engagement)

  • Comments - the number of comments left on this video (engagement)

  • Time watched - the amount of time users spent watching this video (time spent)

Why are YouTube stats not aggregated alongside other platforms?
YouTube's API Terms of Service do not allow us to include YouTube data in aggregated stats, and also prevents us from including any YouTube data on exported (PDF) reports. This means we have to break YouTube video stats out separately (more details here), and hide them when exporting PDFs.

LinkedIn

  • Impressions - the number of times this post was sees

  • Shares - how many times the post was shared on LinkedIn

  • Likes - how many times the post was liked

  • Clicks - how many times a link within the post was clicked

  • Comments - the number of comments that have been added to the post

Mailchimp, ConvertKit and other email platforms

  • Unique opens - the number of times this email was opened (impressions)

  • Clicks - the number of any link within this email was clicked (engagements)

  • Clicks - the number of times this shortlink was clicked (engagement)

Twitter

  • Retweets - the number of times this tweet was retweeted (engagement)

  • Favorites - the number of times this tweet was favorited (engagement)

NOTE: Twitter does not provide impressions or reach metrics for tweets. You can add these manually

TikTok

  • Views - the number of times the TikTok video was viewed

  • Engagements - the number of likes, comments and shares for the video

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