InfluenceKit lets you track the performance of your content across multiple platforms, using deliverables. When you enter a deliverable with a URL, and connect the relevant external account, InfluenceKit will automatically collect metrics for that content.

Every report totals your headline metrics — impressions, views and engagements — at the top, then breaks them down per creator and per post. The numbers below the donut charts (and on each deliverable card) are the same metrics defined in this article.

The metrics further down this article are the ones we collect from each platform. Summary is the block at the top of your report that calculates figures from them — rates and cost efficiency across every platform at once.

It’s also where your report’s note now lives, so the thing you write about the campaign and the numbers that back it up sit together. If you’ve added notes to a report before, they’re already here — nothing moved out of your reports, the box just sits in the summary block now instead of under the title.

To add the numbers, open your report and click Add metrics, then use Choose metrics to pick which cards to show. They appear on your shared report link as well.

Rates

A note on Meta: Instagram and Facebook now report a single combined figure for impressions and views, so on reports made up of Meta content you’ll often see a view rate of 100%. That’s the platform, not an error — engagement rate per impression is the more useful number there.

Per post — impressions and engagements divided by the number of posts in the report. Handy when creators posted very different amounts.

Cost efficiency — CPM (spend per 1,000 impressions), CPE (spend per engagement), and return on spend (tracked revenue ÷ spend).

These come from the rates on your campaign’s creators — there’s nothing to type in. They only appear on reports about a campaign: if you’re reporting on your own content there are no rates behind it, so the cost cards aren’t offered at all. Add or correct a creator’s rate and the report updates on the next load. If some creators don’t have a rate recorded, the picker tells you how many, so you know the figure is only counting the ones that do; if none of them do, the cost cards simply don’t appear.

Paid media CPM is separate: it uses the ad spend and paid impressions we pull from Meta for boosted posts, not what you paid the creator.

Cost metrics are visible to anyone with your report’s share link. If you’d rather your client didn’t see what the campaign cost, leave those cards unselected.

Totals — impressions, reach, views, engagements, link clicks, revenue and post count are also available as cards, though they’re already shown in the charts above the section.

Metrics that can’t be calculated from your report’s data don’t appear as cards at all, rather than showing an empty dash. Open Choose metrics and the picker explains what’s missing for each one.

Here’s what the different metrics are for each platform we support:

NOTE: Instagram does not provide metrics for link clicks or stickers on stories. This is a limitation they have chosen to impose. If they change their policy and offer these metrics, we’ll add them. In the meantime, you can always add those metrics manually.

Story re-shares are not supported (you must be the story’s original creator in order for stats to work).

Note: Instagram stats do not include stats from boosted posts. Any views, engagements, or unique impressions that result from a boost will not be reflected in InfluenceKit. You can add those boosted stats manually without affecting the automatically updated stats.

Note: Facebook does not offer a post-saves metric through its Page Insights API, so saves can’t be pulled for Facebook posts or Reels. This is a Facebook limitation — Instagram, Pinterest, and TikTok saves are all supported. Facebook also no longer provides post-level unique reach for Pages, which is why you’ll see Views rather than Reach.

Facebook Stories are not yet supported. You can add these manually.

What you get depends on how you connected TikTok. A TikTok Business connection returns TikTok’s full analytics set. A personal TikTok connection uses TikTok’s more limited Display API, which returns views and the basic engagement counts only. If a metric below is missing from your report, that’s usually why — you can reconnect TikTok as a Business account from your Connected Accounts page.

Email and phone links are not counted

Google Analytics’ outbound-click tracking only fires for links that lead to a different website. Email links (mailto:) and phone-number links (tel:) don’t point at a website, so Google records no click for them and there is nothing for us to report. This is a limit of Google Analytics, not of InfluenceKit — and it applies no matter how many times someone taps the address or number on your page.

If those clicks matter to you, the site’s owner can add tracking for them in Google Analytics — most commonly a Google Tag Manager trigger that fires on mailto: and tel: links and sends a click event carrying the link’s URL. Once Google is recording them, they appear in the Outbound links to show picker like any other destination.

Choosing which outbound links to show

By default the report shows the total outbound clicks for the page. To count only specific destinations instead, open the deliverable and use the Outbound links to show picker to select one or more URLs. The report then counts just those, with a line for each one — “132 clicks to example.com/shop”. Leave the picker empty to go back to the page total. Outbound links only appear in the picker after the page’s stats have refreshed at least once.

Hiding a stat from a deliverable

If you’d rather not display a particular stat, open the deliverable and use Show or hide stats to uncheck it. Hidden stats are removed from the deliverable’s card and reports but are never deleted — re-check the box at any time to bring a stat back.

Note: we cannot pull stats for pins posted to group boards that are owned by someone else or stats from re-pins.

Why are YouTube stats not aggregated alongside other platforms?
YouTube’s API Terms of Service do not allow us to include YouTube data in aggregated stats and also prevent us from including any YouTube data on exported (PDF) reports. This means we have to break YouTube video stats out separately (more details here) and hide them when exporting PDFs.

LinkedIn stats are available only from posts published on LinkedIn pages. Stats for posts on personal profiles are not available.

Twitch stats are available for videos. The only stat currently supported is: