At InfluenceKit, we’re committed to making it easy for you to add stats from any platform to your reports. Our simple motto is: if it has an API, and you request it, we can add it.
However, not all platforms have an API that InfluenceKit can connect with. But don’t worry because, with InfluenceKit, you can add content from any platform to your report.
In this article, we’ll show you how to add custom deliverables and custom stats to any deliverable.
Let’s say you need to include deliverables from a platform that doesn’t have an API, like Flodesk or Mailerlite. InfluenceKit makes it easy to add content from these platforms manually.
First, expand the preview and edit fields within the deliverable form:
Next - click ‘Add Statistic’
Finally, enter your custom stats in the fields below. You can add as many as you like.
Custom stats will appear on your campaign report just like any other metric and be aggregated at the top of the report based on the metric type you select.
Custom stats are useful for cases when you aren’t able to pull stats automatically, like certain types of Instagram Stories stats (i.e., link clicks or sticker taps) or comments on blog posts.
How custom stats combine with API-based stats
InfluenceKit aggregates stats based on a combination of label and metric type. When you add a custom stat with the same label and metric type as one already being pulled automatically, your custom value always overrides the automatic one — regardless of which number is larger. This means you can use a custom stat to correct an automatic value you know is wrong, not just to top it up.
For example, imagine you have a deliverable which is successfully fetching stats from its connected API, and has 1,234 Impressions.
If you then add a custom stat for Impressions with the value of 2,345, the deliverable will show 2,345 (your custom stat overrides the API-based metric). This also holds in reverse: if the automatically-fetched number is the one that’s wrong (for example, too high), your custom stat still overrides it.
If you’d like to complement the existing API stat, just use a different label, but the same metric type:
If your deliverable is fetching stats from its connected API, and has 1,234 Impressions, you could add a new custom stat with the label Boosted Impressions, metric type impressions, and value, 1,000.
The deliverable would then show a total of 2,234 impressions (1234+1000).
Adding audience demographics (Gender, Age, Location)
If a creator hasn’t connected their account, you can also manually add their audience breakdown — Gender, Age, and Location — right alongside their other custom stats.
Within the same “Preview & edit” panel, scroll down to Audience Demographics. You’ll see three sections: Gender, Age, and Location. For each one, click Add [Gender/Age/Location] Segment, type the segment name (for example, “Female,” “25-34,” or “United States”), and enter its share as a percentage.
Add as many segments as you like per category — you don’t need to enter every bracket, and the percentages don’t need to add up to exactly 100%. Once saved, the breakdown appears on the deliverable’s card in the report as a gender pie chart alongside age and location bar charts.
Unlike numeric custom stats, demographic segments are always manual — they never get overridden by connected-account data, so they’re best used for creators who aren’t connecting a platform account at all.
If you have any questions or need additional help with adding custom stats or content, please don’t hesitate to contact our support team.
Want to add custom stats to your Instagram Stories? You can learn how to do that here: How to add Custom Stats to Instagram Stories