InfluenceKit automatically reports on nearly all the stats your sponsors want to see, but Instagram Story link clicks are one of the few Meta doesn’t provide automatically. You can add them manually instead.
Here’s how to add link clicks and other stats to Instagram Stories
The steps
Choose the Stories you’d like to add to your report.
Hover over the story and click the pencil icon. This opens the Add Custom Stats modal.
Label your stats (this is what will show up on the report) ie. “Link clicks”.
Choose a Metric Type. Tip: Link clicks are considered Engagements.
Add the metric Value as a number (eg. 550)
NOTE: don’t include commas or punctuation in the custom stat value field.
That’s it! Add as many stats as you like!
Correcting a number we already pulled in
Custom stats aren’t only for the metrics Instagram withholds. Views, Impressions and Reach can all be overridden the same way - useful when a Story’s stats were fetched after Instagram’s 24-hour insights window closed, or when you have a screenshot with the real figure.
The one thing that matters is the label. A custom stat replaces an automatic one only when the two labels match exactly, capital letters included. On an Instagram Story the three automatic stats are labelled Views, Impressions and Reach - so those are the labels to use. (Reach is the metric described as Unique Impressions in our metrics glossary; Instagram’s own name for it is Reach, so that’s what we store and show.)
A stat labelled reach, Unique Impressions or Story Reach counts as a different metric and gets added to the number you meant to replace, rather than replacing it.
You don’t have to remember any of this. The label box lists the stats already on that deliverable at the top of its dropdown: pick the one you want to correct and both the label and the metric type are filled in for you, then type the corrected value.
If you have more questions, chat with us or email help@influencekit.com