Not every platform has an API InfluenceKit can connect to. When one doesn’t, you can still add that content to your report — just enter it manually as a custom deliverable with custom stats.

In this article, we’ll show you how to add custom deliverables and custom stats to any deliverable.

Let’s say you need to include deliverables from a platform that doesn’t have an API, like Flodesk or Mailerlite. InfluenceKit makes it easy to add content from these platforms manually.

First, expand the preview and edit fields within the deliverable form:

Next - click ‘Add Statistic’

Finally, enter your custom stats in the fields below. You can add as many as you like.

Custom stats will appear on your campaign report just like any other metric and be aggregated at the top of the report based on the metric type you select.

Custom stats are useful for cases when you aren’t able to pull stats automatically, like certain types of Instagram Stories stats (i.e., link clicks or sticker taps) or comments on blog posts.

InfluenceKit aggregates stats based on a combination of label and metric type. When you add a custom stat with the same label and metric type as one already being pulled automatically, your custom value always overrides the automatic one — regardless of which number is larger. This means you can use a custom stat to correct an automatic value you know is wrong, not just to top it up.

For example, imagine you have a deliverable which is successfully fetching stats from its connected API, and has 1,234 Impressions.

If you then add a custom stat for Impressions with the value of 2,345, the deliverable will show 2,345 (your custom stat overrides the API-based metric). This also holds in reverse: if the automatically-fetched number is the one that’s wrong (for example, too high), your custom stat still overrides it.

To make that easy, the labels already on the deliverable appear at the top of the label list — including the ones the platform fills in under its own name, like Play Count on TikTok or Plays on Instagram. Pick the one you want to correct from that list and your value replaces it. (Typing a label that doesn’t match won’t override anything — it adds a separate stat, which is covered next.)

If you’d like to complement the existing API stat, just use a different label, but the same metric type:

If your deliverable is fetching stats from its connected API, and has 1,234 Impressions, you could add a new custom stat with the label Boosted Impressions, metric type impressions, and value 1,000.

The deliverable would then show a total of 2,234 impressions (1,234 + 1,000).

If a creator hasn’t connected their account, you can also manually add their audience breakdown — Gender, Age, and Location — right alongside their other custom stats. Demographics aren’t a separate feature; they’re just another kind of custom stat, entered in the same Custom Statistics list.

Within the same “Preview & edit” panel, look for Add Gender, Add Age, and Add Location just below your other custom stats. Click one to add a segment, then enter a name and its share as a percentage. For Gender, start typing and pick from the suggested options (Female, Male, Non-binary, Other) or type your own; Age and Location are free text (for example, “25-34” or “United States”).

Add as many segments as you like per category — you don’t need to enter every bracket, and the percentages don’t need to add up to exactly 100%. Once saved, the breakdown appears on the deliverable’s card in the report — hover the stats to see the gender legend alongside your other stat details.

Unlike numeric custom stats, demographic segments are always manual — they never get overridden by connected-account data, so they’re best used for creators who aren’t connecting a platform account at all.

Questions about adding custom stats or content? Contact our support team.

Want to add custom stats to your Instagram Stories? See How to add Custom Stats to Instagram Stories.