We want to make adding deliverables really easy! That’s why, for almost all content platforms, you just need to add the URL to the content (i.e. a blog post permalink), and everything should just work.
Heads up! Need to add deliverables to an assignment (for a brand or agency)?
Click here to see how to do that.
Adding deliverables to a creator’s assignment
Open the campaign, select the assignment, and click Add content in the header. Paste the post URLs and click Continue.
On the review screen, check who posted each link. With one influencer, they’re already selected. With several, we’ll match the links we recognize; choose an influencer for anything still blank. Each selector lists influencers on this assignment, and every post stays on this assignment when you click Add to [assignment name].
An influencer must have accepted the invitation and allowed you to manage deliverables before you can add to their report. If the assignment has no influencers yet, add one first.
To edit existing deliverables or add a manual entry, open the influencer’s name and use Add Deliverables. Add content yourself opens your brand’s own content space on the assignment.
Jump to:
Kit (formerly ConvertKit)
Here are specific instructions for each of the content platforms that InfluenceKit supports:
A blog post (Google Analytics)
Just add the URL to the content (the permalink). If the same content is accessed by multiple URLs (for example, a mobile version of the same page, with a different URL), make sure to add both.
Add the URL to the Facebook post, photo, or video. Here’s how to get the URL for a Facebook post using the “handshake” tool (sponsored).
Only posts from Facebook pages are supported (not posts to groups or profile pages).
Instagram in-feed posts, Reels, and videos
Add the URL of the in-feed post, Reel, or video.
Instagram Stories
These are entered via the InfluenceKit user interface, not by using a URL. Look for this tab in the campaign editing interface:
Then click ‘Add Story’ to select from your existing stories:
Searching your Instagram stories:
In the stories search field, you can search:
By day: 2019-04-01
By week: ~2019-04-01
By month: ~~2019-04-01
By Instagram username: @username
By InfluenceKit user email address: name@email.com
By any text that’s in the caption of the stories
Add the URL to the pin. Re-pins are not supported. Pin stats are available after 24 hours.
YouTube
Add the URL to the video.
Threads
Add the URL of the Thread using a post link or Quick Search
Add the URL of the tweet. X (Twitter) stats aren’t available on most accounts — X only returns post metrics on its paid API tiers, and InfluenceKit doesn’t have that access enabled for every tenant. If X stats matter for your reporting, add them manually, or contact support about enabling X stats for your account.
Bluesky
Add the URL of the Bluesky post. It will look like this:
Bluesky posts provide like, repost, reply, and quote counts. Bluesky does not publish impression or view counts, so those aren’t included.
Twitch
Add the URL of the Twitch video. The only metric the Twitch API supports is “view count”. The video URL should have a format like this:
TikTok (Tik Tok)
Add the URL of the TikTok post (for example):
Photo posts (photo mode and slideshows) work too — their links use /photo/ instead of /video/:
We pull views, likes, comments and shares for both. The link does need to point at a single post — a link to your profile, or a shortened vm.tiktok.com link, won’t return stats.
Add the URL of a post published by a LinkedIn company page that your connected LinkedIn account administers. To get it, open the post on LinkedIn, click the ··· menu on the post and choose Copy link to post. The link will look similar to one of these:
A few kinds of LinkedIn links can’t be reported on:
Posts on a personal profile. LinkedIn doesn’t currently allow us to read metrics for personal profile posts, and reconnecting LinkedIn won’t change that. The deliverable will say so, and you can add its stats manually instead.
Articles (links that contain
linkedin.com/pulse/). These aren’t available through LinkedIn’s API. If the article was shared as a post, use that post’s Copy link to post link.Posts by a page you don’t administer. LinkedIn only shares post stats with page admins, so connect a LinkedIn account that’s an admin of that page. See Connecting your accounts.
MailChimp
You can grab the URL from Mailchimp by going to the Mailchimp reports dashboard and clicking on the arrow next to your email and choosing “Share Email”
Then on the share email page copy this link and add it to InfluenceKit:
Campaign Monitor
Enter the public web view URL of the campaign from the Campaign Monitor application dashboard. It will look like this:
You can find this link by clicking ‘Share Campaign’:
Kit (formerly ConvertKit)
Enter the URL of the campaign from the Kit application dashboard. It will look like this:
Constant Contact
Enter the URL of the email from the Constant Contact application dashboard. It will look like this:
https://app.constantcontact.com/pages/campaigns/email-details/reporting/activity/abcd-1234-abcd-1234
AWeber
Enter the web view URL for the AWeber broadcast. It will have this format:
ActiveCampaign
Enter the URL of the campaign from the ActiveCampaign application dashboard. It will look like this:
MadMimi
Enter the URL of the promotion from the MadMimi application dashboard. It will have this format:
SendFox
Enter the URL of the email from the SendFox application dashboard. It will have this format:
OneSignal Push Notification
Enter the URL of the notification from your OneSignal dashboard. It will have this format:
PushEngage Push Notifications
Enter the URL of the notification from your PushEngage dashboard. It will have this format:
Bitly Links
First, connect your Bitly account on the Connected Accounts page (here’s how). Then, add the Bitly short link as a deliverable.
Omny Studio
Enter the URL of the Omny Studio episode from your address bar. The URL should look like this:
Transistor
Enter the URL of the Transistor episode from your address bar. The URL should look like this:
ExpertSender
Enter the URL of the ExpertSender Reports page:
The URL should look like this:
ExpertSender does not provide a preview of the email that we can include on reports, so you may want to add a screenshot of the email to the deliverable card.