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AI Search: see how AI assistants describe your brand

AI Search shows you how large language models and AI assistants (like ChatGPT and other LLMs) describe your brand when people ask about your category. Use it to see whether you get mentioned for the questions your customers actually ask, how you stack up against competitors in AI answers, and how that changes over time.

The AI Search dashboard showing the brand's visibility score across ChatGPT, Gemini, Perplexity, Claude and Google AI

What AI Search does

InfluenceKit runs a set of natural-language prompts against AI assistants on your behalf, then analyzes the responses to find where your brand is mentioned, where it is absent, and which competitors show up instead. Results are organized into a dashboard with an overall visibility view plus the individual prompts behind it. Checks run on a recurring schedule so you can watch your standing trend over time.

Getting started

  1. From the InfluenceKit navigation, open Signals and go to AI Search.

  2. When your brand profile is first created, InfluenceKit automatically generates a starting set of prompts based on your brand and category, so there is usually data to review without any setup.

  3. The page opens on the dashboard, where you can see your latest check, an overall visibility summary, and how competitors appear alongside (or instead of) your brand.

Reviewing your results

  1. On the Dashboard, review the most recent completed check: where your brand was mentioned, where it was absent, and the trend across your recent checks.

  2. Look at the competitor view to see which other brands appeared in the AI responses. If a competitor shows up for a prompt where your brand is absent, that is a clear gap to address.

  3. Open the Prompts tab to see the individual questions being asked and the mentions found in each response.

Managing your prompts

You are not limited to the auto-generated prompts. On the Prompts tab you can tailor the set to match how your customers actually search.

The Prompts tab in AI Search showing tracked prompts, their type, and on/off toggles

  1. Open the Prompts tab.

  2. To add a prompt, use the add-prompt form to enter the question you want to track, then save it.

  3. Turn a prompt on or off to control whether it’s included in your checks.

  4. Delete a prompt you no longer want to track.

Running a check

  1. Checks run automatically on a recurring schedule (typically weekly), so your dashboard stays current without manual effort.

  2. To refresh sooner, start a check from the AI Search page. A check moves through a pending or running state and then completes, at which point the new results appear on the dashboard.

  3. If a check is already pending or running, wait for it to finish before starting another one.

Exporting your results

AI Search results don’t have to stay in the dashboard. On the Dashboard tab, click Export at the top right and pick a format.

The Export menu open at the top of the AI Search dashboard, showing PDF document and CSV spreadsheet

PDF document produces a document you can email or attach to a deck. It contains your AI Search score and mention rate, the per-provider breakdown, your score trend, the competitors and cited sources AI brought up, a summary table of every prompt result, and — the part the dashboard keeps collapsed behind a click — the full response each assistant gave, along with where your brand appeared in it and the sources it cited. The list of prompts you’re tracking is included at the end. The PDF takes a few seconds to build, so give it a moment after you click.

The first page of an exported AI Search PDF, showing the visibility score, per-provider breakdown, score trend, competitors, cited sources and the results table

CSV spreadsheet gives you the same results in a grid: one row per prompt and provider, with the mention verdict, position, sentiment, confidence, competitors mentioned, citation sources and the response text. Use it when you want to pivot the data or track prompt-level performance in your own reporting.

A few things worth knowing:

  • Both exports cover your most recent completed check. If no check has finished yet, run one first.

  • Each prompt is asked of each assistant more than once, so a one-off answer doesn’t decide your result. The PDF shows one entry per prompt and assistant, with the majority verdict and how many of those samples agreed. The CSV keeps every individual response, which is why its row count is higher.

  • If you’ve filtered the dashboard to a single provider, the export follows that filter. Set the provider dropdown back to All Providers to export everything. The score and competitor figures are always measured across every provider that answered, whatever the filter.

  • A provider that didn’t answer — for example one that isn’t configured for your account — is left out rather than counted as “not mentioned”. A missing answer isn’t evidence your brand was absent.

  • Exports are a snapshot of the check they came from. Re-export after your next check to refresh the numbers.

Tips

  • Treat competitor-present, brand-absent prompts as your priority list. Those are the questions where AI assistants are sending attention to someone else.

  • Add prompts that mirror the exact phrasing your customers use, including category terms, problems, and “best X for Y” style questions.

  • Check the trend across recent checks rather than reacting to a single result. AI answers vary, so the direction over several checks is more meaningful than any one snapshot.

Availability

AI Search appears under Signals when it is enabled for your account. If you do not see it, it may not be included on your current plan. If you believe it should be available, reach out to support.

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