InfluenceKit isn’t just for influencer campaigns — you can use it to monitor the performance of your brand’s own content across multiple platforms. By adding your brand’s posts as brand deliverables within an assignment, InfluenceKit collects metrics automatically and includes them in your reports.
Here’s how to track your brand’s own social performance using InfluenceKit:
Open an assignment: From your InfluenceKit dashboard, locate the relevant campaign or time period and open the assignment.
Add your brand’s deliverables: Click Add Brand Deliverables and enter the URLs for the posts or other content you want to track — for example, Instagram, Facebook, YouTube, TikTok, Pinterest, blog articles or newsletters. Each URL becomes a deliverable.
Connect your social accounts: Make sure your brand’s social accounts are connected so InfluenceKit can fetch metrics. For instance, to track an Instagram post, you’ll need to connect your brand’s Instagram account.
View and share results: Once your brand deliverables are added, return to the assignment to see how your content is performing. InfluenceKit automatically updates metrics over time, giving you an up‑to‑date view of reach, engagement and other key statistics. You can share the report with your team via a link or export it as needed.
Tips for brands
• Add brand deliverables for any content you publish — social posts, blog articles, emails and more. InfluenceKit consolidates your analytics in one place.
• Use separate assignments or tags for different campaigns or time periods to keep data organized.
• Combine your brand deliverables with influencer deliverables in the same assignment to compare performance side‑by‑side.