A pitch turns one of your Creator Lists, or the creators on your talent roster, into a designed web page you can send to a client — a shortlist with your reasoning attached, rather than a spreadsheet or a deck you have to rebuild every time.
The client opens a link. They see each creator with their photo, handle, follower count and engagement, plus whatever notes you wrote. They can respond on each creator individually, and you see those answers back in InfluenceKit.
Creating a pitch
From Discovery, a pitch is built from a Creator List, so start by putting the creators you want in one (see Organize creators into lists in Influencer Discovery).
Then, either:
From Discovery → Saved, select the list and click New pitch, or
From the Pitches tab, click New pitch and choose a list.
If your brand account also manages creators, the Pitches tab has a From roster button next to New pitch. It opens the roster picker described below.
Creating a pitch takes a snapshot of the list. The names, handles, photos and follower counts are copied at that moment, so editing the list afterwards doesn’t silently change a pitch you’ve already sent. You can make several pitches from the same list and frame each one differently for a different client.
From your talent roster
If you manage creators, you can pitch them straight from your roster without making a list first.
On the Influencers page, click New pitch. (On a talent-manager account, New pitch on your list of pitches does the same.)
Every creator on your roster starts out ticked. Narrow it down with Search creators, the Followers, Engagement, Audience age and Location filters, or the platform buttons. Creators a filter rules out are unticked, and you can tick or untick anyone by hand.
The panel on the right totals what you’ve picked: creators, total audience and average engagement.
Click Create pitch with 5 creators (the number is however many you’ve ticked).
The pitch opens in the same editor, named after your company and the month (for example, “Marleigh Talent Roster — Oct 2026”), which you can rename. It snapshots each creator’s name, photo, connected accounts, follower count and engagement. Accounts a creator has hidden aren’t included. Your roster pitches are under All pitches in the ⋯ menu on the Influencers page.
Setting it up
The editor is split: your settings on the left, a live preview of what the client will see on the right.
Pitch name: the headline on the client’s page.
Template: pick one of five layouts. Editorial (magazine, numbered entries), Lookbook (photography first, large hero per creator), Card Grid (dense, best for long lists), Letter (long-form prose, feels personally written), and Slide Deck (one creator per full-screen slide).
Client name and Client email: optional. The name appears as “For {client}” above the headline.
Intro message: a short note about why you picked these creators. It sits beside the headline.
Accent color and Typography: set the page’s look. On a talent-manager account with an agency theme, the accent color starts as your agency’s color.
Sections: switch off Intro message or Client response buttons to leave them off the client’s page. You’ll see the change in the preview right away.
Changes save as you make them; you’ll see Saved under the form, and the preview refreshes itself.
Editing the creators
Below the settings is the creator list itself. Drag to reorder — the order here is the order the client sees. Click a creator to expand and edit their name, demographics, platform links, content samples, and the note you want the client to read about them.
If the source list changes after you built a pitch from a Creator List, a button appears here saying what it would do — “Add 2 new creators”, say, or “Remove 1 dropped creator”. Clicking it brings the pitch back in line with the list. When the two already match, no button: there is nothing to sync. Your edits are safe either way — notes, quotes and custom fields on creators that stay are never overwritten.
Publishing and sharing
Click Publish & share to make the page live and get its link. Until you publish, a pitch is a Draft and the public link doesn’t work — you can keep editing and previewing as long as you like.
A roster pitch publishes the same way:
Anyone with the link can view it — there’s no login for the client. To take it down, open the share panel and click Unpublish (hide public link): the link stops working and the pitch goes back to Draft with everything intact, so you can republish later.
Seeing what the client thought
On the published page each creator has three responses: I’m interested, Maybe, and Pass. The client answers per creator, so you get a shortlist back rather than a single yes or no on the whole thing. Their answers show up on the pitch in InfluenceKit.
Archiving and deleting
Both live in the ⋯ menu next to Publish & share.
Archive pitch retires a finished pitch without losing it — the record, its creators and any client responses all stay put.
Delete pitch removes it permanently, client responses included. If you only want the public link to stop working, unpublish instead.
Availability
Pitches is available on accounts with Discovery, where it’s the Pitches tab, and on talent-manager accounts, where it’s New pitch and All pitches on the Influencers page. If you don’t see either, get in touch and we’ll check your plan.