Who this is for: brand and agency accounts using Influencer Hub. If you’re a creator who was invited to an assignment, read How to Create Reports on InfluenceKit as an Influencer instead.
Brands and agencies need to prove the ROI of their influencer marketing campaigns. Influencers want to prove the value of their work. InfluenceKit helps both sides do this quickly and accurately.
As a brand using InfluenceKit, you have access to Influencer Hub. This lets you invite influencers to your campaigns, propose assignments, and get reports back without chasing them.
Here’s a quick overview of how it works:
First, go to your Influencer Hub dashboard. Create a campaign, and then create an assignment:
Add the assignment title, due date, and details.
Here’s where you can add influencers to the assignment, by just entering their email address:
Or, you can copy the assignment signup link and send it out via your own email:
Once an influencer is invited, you can communicate with them about the project directly in Influencer Hub:
The influencer can accept the assignment, and collaborate with the brand to get the details right.
When the influencer adds their deliverables, the accurate, automatically-updated report is shared with the brand account automatically:
Do influencers have to send you their report?
No. Nothing has to be sent to you and there is no approval step to wait for. The moment an influencer adds their first deliverable to an assignment, the reporting is already in your account:
Per influencer — open the assignment and click View <influencer>’s Report next to their name.
Per assignment — click Assignment Report at the top of the assignment.
Per campaign — click Campaign Report at the top of the campaign, which covers every assignment in it.
Reports keep updating on their own as engagement comes in, so there is no reason for anyone to hold one back until a campaign is finished. Influencers can keep adding content to an assignment at any time, and it appears in your reports as they go.
If you’d rather not wait for the influencer at all, you can add their deliverables yourself — see How to Manually Add or Edit an Influencer’s Deliverables. Each influencer controls this permission for their own assignment and it’s on by default.
You may also see reports under Shared with Me in your Influencer Hub. That’s a separate thing: it’s how a creator you’re not yet working with can send you a report of their own to pitch you. It isn’t how you get reporting for your own assignments. See Working with a creator who shared a report with you.