After creating an assignment, the next step is to invite influencers to participate.
Important: influencers need their own account to complete your assignment. Influencer accounts are always free.
Add an influencer
Open Add Influencer, enter a handle, profile link, email address, or name, and click Look up.
Instagram and YouTube
A handle is looked up on Instagram and YouTube at the same time. Accounts with the same name are shown as one creator, with a row for each platform. Every account is ticked; untick any that aren’t theirs, then click Add to assignment. The creator is added once, with all the ticked accounts.
If the two accounts have different names, they’re listed as two creators and only the first is ticked. Tick the second as well to add both.
If nothing is found, you’ll see “No Instagram or YouTube account found” and can add the handle manually.
To look on one platform only, paste a profile link: instagram.com/theirhandle, youtube.com/@theirhandle, or youtube.com/channel/….
YouTube results show subscribers, videos, and an engagement rate based on likes per view across recent uploads.
TikTok lookup isn’t available. A pasted TikTok link can be added manually, or enter their email to invite them. Once they connect TikTok, their stats come from their own account.
What happens next depends on the result:
They have an InfluenceKit account. They’re added linked to it, so reach and impressions come from their connected accounts.
They’re already on your roster. The existing roster record is used.
A public profile is found. Check it’s the right person, then add them. Until they join, the public numbers on their posts are tracked: likes and comments on Instagram; views, likes and comments on YouTube.
You entered an email address. They’re added and emailed an invitation to this assignment.
You entered a name only. They’re added, and you’re asked for a handle or email so they can be reached.
If the person is already on this campaign, the panel says so and links to their row.
Connect creators already in your campaign
If you added a creator by handle or from pasted links, click Connect creator beside their name in the campaign’s assignment list.
Enter their Email address and click Send invite to email them an invitation.
Or click Copy invite link and send it by email or DM. The button changes to Link copied when it’s ready to paste. Copying the link does not send an email or mark the creator as invited.
If they already use InfluenceKit, click Find their account to search by name, handle, or email.
These invitations connect creators to their existing work in the campaign. You don’t need to add them again.
To invite several existing creators, click Connect creators above the assignments. Select the creators you want to email, enter their addresses, and click Send selected invites. You can also copy each creator’s link there. Previously invited creators are unchecked so you can choose whether to resend.
The campaign shows how many creators are connected. Invited means an invitation was sent; Connected means their InfluenceKit account is linked to the assignment.
Share a link instead
No handle or email? Under Or invite with a link, click Get a link and send it however you already talk to them: a DM, a text, or your own email.
Whoever opens the link identifies themselves by connecting a social account, and joins this campaign. Everyone who opens it uses the same link, so you can post it once.
A creator with no social account to connect — a newsletter writer or a podcaster, for example — can sign up with an email address from the same page.
The link stays the same each time you open the panel, so one you’ve already sent keeps working.
Send the invitation yourself
The Email Template tab gives you the invitation copy to send from your own address. This helps when you’re working with an influencer for the first time and they don’t know InfluenceKit yet — an email from you is more likely to be opened than one from us.
Bulk Invite takes a list of email addresses at once.
After you’ve invited them
We follow up and remind them to accept if they don’t respond right away, and we notify you once they accept.
Once they’ve accepted, they do two things:
Connect their social accounts — this lets InfluenceKit compile stats for their content securely and accurately.
Add their deliverables — this builds the report they’ll share with you.
Their report then updates automatically.