What’s the number one thing you can do to grow your blog? Measure your results
Think about it: why did you sign up for InfluenceKit in the first place? Most likely it was to provide a sponsor with the numbers they needed to see at the end of a campaign.
Sponsors value your reports because without them, it's difficult to make informed decisions and prove the ROI of their influencer marketing programs.
So, if reports are so important for your sponsors, why aren’t you measuring the results of your own, non-sponsored content?
There are lots of reasons why we put off measuring our results. It’s not intuitive (you are a creator first after all). It can be difficult to make sense of all the numbers. And it takes a lot of time.
But when you don’t measure your results, you ignore critical insights you need to make your blog better.
Here’s a simple way to visualize it:
If you’re planning and creating, but not measuring, you’re missing the most important step to implementing a growth-driving content strategy.
The most successful blogs close the content feedback loop for every piece of content they create.
“Ok, I’m convinced I should measure, but how?”
I’m so glad you asked, First name!
You should use InfluenceKit, of course!
InfluenceKit is the perfect tool for measuring your results. You're already using it for sponsored content reporting, and now you've started planning your editorial calendar in InfluenceKit too.
The next step couldn't be easier; just add deliverables for all the content you create to InfluenceKit, and we'll do the rest.
(Adding deliverables for all your content might sound intimidating, but with Deliverable Search, you can search all your content on Facebook, Instagram, Pinterest and Twitter without leaving InfluenceKit!)
(Deliverable Search In Action)
After adding deliverables to your campaigns, there are two ways to see the results. The most obvious is to just click to view a report, the same report you would send to a sponsor.
But there’s actually a better way: Table View.
(Table view makes it easy to see and compare the results of all your content.)
You can filter to compare content in the same category, from the past week, last year, or whatever else you’d like to see.
If you have questions about how to measure the results of your content in InfluenceKit, let us know, we'd love to help!