I want to highlight a new InfluenceKit feature, Report Benchmarks, that we hope will help you turn raw data into insights you can use to rock your campaigns this year.

Check out the 6-minute walkthrough video below to learn:

Report Benchmarks are included on our Standard and Professional Plans. If you’re on the Starter plan, you can add this feature as part of our IK+ add-on.

Report Benchmarks provide a deeper understanding of how your campaign content is performing. It includes metrics like CPM, CPV and CPE as well as various breakdowns of views and engagements by channel, and influencer.

With Report Benchmarks, you can see how your campaigns compare to what we’re seeing across all InfluenceKit customers. Our goal is to give you a better understanding of your campaigns, and give you ideas of where you can make improvements.

The ‘Benchmarks’ report is easy to access; it’s a button at the top of any report.

The Benchmarks Report includes:

(For us to show ROI metrics like CPM, you must first enter assignment rates for your influencers)

The report also offers breakdowns of views and engagements by channel, and by influencer.

The charts below will show you which influencers have the best engagement, views, and other ROI metrics.

Benchmarks share the same way the report does. Your client gets a link and doesn’t need an InfluenceKit account.

Sharing is off by default on every report, since Benchmarks include cost metrics (CPM, CPV, CPE) and ad spend. Turn it on per report.

Preview Benchmarks shows you what your client sees. The shared version hides the industry setting and plan prompts, and links back to the report.

Switch the toggle off to take the link offline. Anyone who already has it loses access.

A View Benchmarks button also appears on the shared report, so a client with only the report link can find them.

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