I want to highlight a new InfluenceKit feature, Report Benchmarks, that we hope will help you turn raw data into insights you can use to rock your campaigns this year.
Check out the 6-minute walkthrough video below to learn:
How your campaigns compare to what we’re seeing across InfluenceKit
Which platforms are driving the most views, and the highest engagement
Who’s over (and under) performing on your influencer campaigns
Report Benchmarks are included on our Standard and Professional Plans. If you’re on the Starter plan, you can add this feature as part of our IK+ add-on.
Overview
Report Benchmarks provide a deeper understanding of how your campaign content is performing. It includes metrics like CPM, CPV and CPE as well as various breakdowns of views and engagements by channel, and influencer.
With Report Benchmarks, you can see how your campaigns compare to what we’re seeing across all InfluenceKit customers. Our goal is to give you a better understanding of your campaigns, and give you ideas of where you can make improvements.
Finding the Benchmarks Report
The ‘Benchmarks’ report is easy to access; it’s a button at the top of any report.
Metrics Provided in the Benchmarks Report
The Benchmarks Report includes:
CPM
CPV
CPE
Engagement rate
(For us to show ROI metrics like CPM, you must first enter assignment rates for your influencers)
The report also offers breakdowns of views and engagements by channel, and by influencer.
The charts below will show you which influencers have the best engagement, views, and other ROI metrics.
Sharing Benchmarks with a client
Benchmarks share the same way the report does. Your client gets a link and doesn’t need an InfluenceKit account.
Sharing is off by default on every report, since Benchmarks include cost metrics (CPM, CPV, CPE) and ad spend. Turn it on per report.
Click Share Report.
Open the Share Link tab.
Switch on Also share Benchmarks.
Click Copy Benchmarks URL and send the link.
Preview Benchmarks shows you what your client sees. The shared version hides the industry setting and plan prompts, and links back to the report.
Switch the toggle off to take the link offline. Anyone who already has it loses access.
A View Benchmarks button also appears on the shared report, so a client with only the report link can find them.
Downloading the whole Benchmarks report as a PDF
Each chart has its own download button, but you can also export the entire Benchmarks report — every panel, in order — as a single PDF.
Open the Benchmarks report.
Click Export PDF at the top right.
Building the PDF takes a minute or two, so we do it in the background and email you a download link when it’s ready. You can carry on working (or close the tab) while it runs. Once it’s done, a Download last PDF button appears next to Export again on the Benchmarks page, so you can grab the file again without regenerating it.
The PDF is landscape, and the deliverables table comes through in full — every deliverable in the report, not just the ones visible on screen — so a long campaign runs to several pages. Column headings appear at the top of the table rather than repeating on each page.
A few things worth knowing:
The PDF includes cost metrics (CPM, CPV, CPE) and ad spend, the same as the on-screen report. Give it a read before you forward it to a client.
A PDF is a snapshot of the moment you exported it. If the campaign is still running, the shared Benchmarks link above keeps updating on its own, so it’s usually the better thing to send.
If an export fails, the Benchmarks page says so and the button changes to Export again — give it another go, and get in touch if it keeps failing.
Export PDF is only visible to people signed in to your account — a client viewing a shared Benchmarks link won’t see it.
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