You don’t need a brand to invite you to build a report. Creating your own — around a personal project, your best-performing content, or a campaign nobody asked you to document — is one of the easiest ways to show a brand what you can do before they’ve asked.
Why create your own report
It’s proof, not a pitch. A report full of real numbers is more convincing than a description of your audience.
It builds a portfolio. A folder of finished reports is something you can point to in any negotiation.
It tracks your own growth. Even unsponsored content is worth watching over time — it tells you what’s actually working.
It shows initiative. Sending a report nobody asked for signals you’re organized and take your work seriously.
How to create your own report
Start the report. From My Reports, click Add Report. Give it a name and, if it’s for a specific brand, their name under Sponsor’s Name (optional). Click Next: Add Deliverables.
Connect your social accounts, if you haven’t already. This is what lets InfluenceKit pull in real performance data automatically instead of you entering it by hand. Skip this if they’re already connected.
Add your deliverables. Paste in the posts, videos, or articles you want to track. InfluenceKit pulls their stats from your connected accounts.
Review the report. Once the numbers are in, check that it’s telling the story you want it to tell before you send it anywhere.
Use it for outreach. Share the link in your media kit, in a pitch email, or in a negotiation to show a brand what you can deliver.
Keep building new reports as you create more content — a portfolio that’s a year out of date doesn’t do you any favors.