If you’re boosting creator content or running paid ads against the same campaign, InfluenceKit can pull the paid metrics straight from your Meta Ads account and show them next to the organic numbers on your deliverables and reports. You link a Meta ad to the deliverable it maps to, and the paid impressions, spend, reach, and clicks show up automatically.

Screenshots: TODO — capture from a demo brand tenant with a connected Meta Ads account (Connections → Meta Ads, the ad-picker modal, a deliverable card with paid metrics, and the report summary). Not added at authoring time (no access to the help R2 bucket from here).

You need a Facebook account connected with the ads_read permission, and that account must have access to at least one Meta Ads account. This is the same Facebook connection you use for Instagram/Facebook reporting — it just needs ads permission too.

InfluenceKit then syncs your ad metrics in the background. (You can re-sync at any time, and disconnecting later preserves the metrics already pulled in.)

Paid metrics attach to the specific deliverable the ad promoted:

You can link more than one ad to a single deliverable; the metrics are combined.

Once ads are linked, the paid metrics show up in three places:

On the deliverable (and anywhere that deliverable appears in a report):

Each is broken down per ad/campaign, sitting right alongside the organic metrics on the card.

In the report Summary / charts: The report rolls the paid numbers up into totals across everything linked in that report — Paid Impressions, Ad Spend, and Paid Reach — so you get a campaign-wide paid view next to the organic totals.

On the Meta Ads page (Connections → Meta Ads → open it): An account-level overview for the connected ad account — total spend, total impressions, how many deliverables and ads are linked, and a per-deliverable breakdown of spend and impressions with the linked ads.