If you’ve noticed a difference between the view counts of your Instagram Reels on InfluenceKit and on Instagram itself, there are a couple of reasons this happens.
Reason 1: The Reel was boosted
If you boosted your Reel on Instagram for wider reach, those extra views won’t show up in InfluenceKit’s stats. Instagram’s API doesn’t include boosted (paid) views — only organic ones — so the paid reach isn’t part of what we can pull in.
If the Reel was boosted and you’d like those numbers included, whoever ran the boost can connect their Meta Ads account to InfluenceKit, and we’ll pull the ad metrics in alongside the organic ones.
Note that TikTok does the opposite — its play count includes views driven by paid promotion, so a boosted TikTok post reads high rather than low. See Why Do My TikTok View Counts Include Paid (Boosted) Views?
Reason 2: The Reel has received views on Facebook
If your Reel was shared to Facebook — by you, or automatically by Instagram — the views it picked up there aren’t included in the API either, so InfluenceKit’s count won’t reflect them.
How to add the missing views
If you want a more accurate view count for your Reel on InfluenceKit, you can add the missing stats manually:
Find the Reel.
Click “Preview & edit”.
Under “Reel Statistics,” select “Views” from the drop-down.
Enter the number of views.
Click outside the field — it saves automatically.
Custom view stats are added on top of the organic view stats InfluenceKit already shows, and the organic count keeps updating on its own afterward. More on how custom stats work.