Most of the time you’ll invite influencers to an assignment so they can connect their accounts and build their own report. But sometimes you just want to track a creator’s content yourself — for example, when they’ve already posted about your brand, or they aren’t able to connect their own account.

The Add Influencer option lets you add a creator to an assignment directly: no invite email, no signup, and nothing required on their end. It also doesn’t use any of your assignment credits — adding someone this way is free.

Note: The Add Influencer tab is still rolling out and may not be available on every account yet. If you don’t see it on your assignment’s invite step, contact our support team and we’ll get it turned on for you.

Step 1: From the Influencer Hub, open your campaign and the assignment you want, then go to Invite Influencers.

Step 2: Select the Add Influencer tab (next to Bulk Invite and Email Template).

Step 3: Type their @handle into the field and click Look up. We’ll show you the public profile we found so you can check it’s the right person, then click Add to assignment.

Step 4: That’s it — they’re added to the assignment right away. No email is sent, and they don’t need an InfluenceKit account.

If the handle you type belongs to someone who already has an InfluenceKit account, we’ll tell you and attach to their account instead — which gets you their full first-party stats without an invite.

Open the influencer’s assignment and paste their content URLs under Deliverables, then click Add. (See How do I add Deliverables to a Campaign or Assignment? for details.)

Because the creator hasn’t connected their own accounts, InfluenceKit will automatically try to pull publicly-available stats for each piece of content you add. What’s available depends on the platform:

For anything we can’t pull automatically, you can enter the stats yourself.

Their row shows what it’s waiting for, and an option to reach out when you have a way to. If they create an InfluenceKit account later, you can link their row to it from the assignment — we’ll only offer to link on an exact match to their handle, connected account, or email address, and anything less asks them to confirm first. Their existing deliverables and stats stay on the row.

If you want full, first-party analytics — including reach, impressions, and stories — invite the influencer to connect their accounts instead. Adding directly is best when you simply want to track a creator’s public content without involving them.

If you’d prefer to enter every stat yourself, see How to Add an Influencer’s Deliverables to a Report (Without Inviting Them).