Connecting Your Accounts

You can connect your external accounts to enable automated reporting for your deliverables. Connecting accounts is easy and private (we’ll never share your data, and we’ll only pull reports for specific deliverables which you enter into the system).

Here’s how to do it:

Click on the ‘Connected Accounts’ link in the settings menu.

Choose which type of account you’d like to connect. We currently support:

Facebook and Instagram
TikTok
Threads
Google Analytics
Pinterest
YouTube
Twitch
Twitter
LinkedIn
Mailchimp
Campaign Monitor
Kit (formerly ConvertKit)
Drip
ActiveCampaign
Constant Contact
AWeber
Beehiiv
MadMimi
Klaviyo
MailerLite
One Signal
Push Engage
Bitly
Short.io
Sendfox
Omny Studio
Art19
Transistor
ExpertSender

The authorization process differs for each provider, but generally, you can just follow the steps as shown, and accept the prompts. When finished, you’ll see your new external account shown within InfluenceKit, like this:

Now, when you enter deliverables from that external platform (in this case, Facebook), InfluenceKit will automatically pull performance statistics.

Adding a platform we can’t connect

If you’re on a platform that isn’t in the list above (Strava, Substack or anything else with a public profile URL), you can still add it as a custom profile. At the bottom of the Connected Accounts page, under Custom profiles, fill in:

Platform, for example “Substack”
Profile URL
Followers (optional)
Image (optional)

Then click Add custom profile. To remove one, click the trash icon next to it.

Custom profiles show on your media kits, and in pitches created after you add them, with a Custom label. We don’t pull stats for them or check them, so the follower count is whatever you enter. Keep it up to date yourself.

Talent managers can add custom profiles for a creator on their roster from that creator’s calendar settings, on the Custom Profiles tab.

Platform-Specific Tips

Facebook and Instagram

If you manage multiple Facebook pages, InfluenceKit will automatically figure out which one to pull statistics from, based on the URL of the deliverable you enter into the system.

If you want to prevent access to certain pages, you can disable them using the toggles:

Note: we pull Instagram Stories for any Facebook Pages that are connected to an Instagram account. To prevent that, just toggle off that page.

Google Analytics

Google Analytics is how we pull stats for website and blog deliverables — anything where the deliverable’s link is a page on a site rather than a social post.

We match a deliverable to a property by the link’s domain. If you’ve connected several Google Analytics properties, InfluenceKit picks the one whose website matches the URL you entered, so you don’t have to choose per deliverable.

A link we have no property for won’t pull stats. That’s the one case worth knowing about: if the deliverable’s domain doesn’t match any Google Analytics property you’ve connected, there’s no data source for it and the numbers will stay empty — however healthy the Google connection itself looks on the Connected Accounts page. A working Google connection means we can reach your analytics; it doesn’t mean your account has a property for that particular site.

That usually turns out to be one of two things:

Earned media. A write-up on someone else’s site — a press mention, a round-up, a guest post — is a page you don’t own analytics for, so nobody can pull its traffic. Add the numbers by hand on the deliverable, or use the estimated-impressions figure if you’d rather not.
The property isn’t connected yet (or the link points at the wrong domain, a redirect, or a staging URL). Connect the Google Analytics property for that site under Settings → Connected Accounts, and double-check the deliverable’s URL points where you expect. Once the property is connected, the next refresh picks the deliverable up.

Still stuck? Get in touch and we’ll take a look.

LinkedIn reporting works with the Company Pages you’re an admin of — not your personal LinkedIn profile. That’s a limit of LinkedIn’s API: it only opens up analytics for Pages, and only to Page admins.

So after you connect LinkedIn, each Page you administer shows up on your Profiles page with its follower count:

If nothing appears after connecting, it’s almost always one of these:

You’re not an admin on any Company Page. Being an employee, or following a Page, isn’t enough — LinkedIn has to list you as an admin.
You have a role on the Page that isn’t admin. Some roles can see the Page but not its analytics, and LinkedIn won’t release the numbers to us.

Post statistics for LinkedIn deliverables work the same way: paste the URL of a post published by a Page you administer. You can use the post’s address from your browser, the link from Copy link to post in the post’s ··· menu, or a lnkd.in short link.